When did you last changewhat happens when theyget to the page?
For most, the honest answer is never. Everyone has been working on the same half of the problem.
Fixed price. Two weeks. If we do not think an audit is right for you, we tell you on the scoping call and no money changes hands.
Same traffic.Different result.
Say a thousand people click your ad this month.
$1,200
$1,872
A better offer moves both dimensions — more conversions × higher cart value.
56% more, from traffic you already paid for.
Illustrative numbers — the shape is the point, not the size.
It is the growth youdo not have to keep buying.
An offer change is usually worth more than a cheaper click.
Every gap isone of six things.
Product, price, proof. Read across the ad and the page. Score every cell. The move list falls out of whichever ones came back weak.
Is the offer in the ad the strongest offer you could make? Not the best hook. The best offer.
Does the page sell the same thing the ad promised, or drop the buyer on a shelf and ask them to shop?
Does the creative carry the economics — the bundle, the rebate, the financing, the cadence — or leave it on the page?
Tiers, defaults, risk reversal. The subscription checkbox that is off by default. The savings line that never renders.
Is your best proof asset the hook, or buried three sections deep on the landing page?
All three proof types — problem, product, observational — next to the objection each one answers.
A cell we cannot evidence is a gap — not an "adequate." That is the difference between an audit and a guess.
Nobody elsewill touch it.
Changing an offer means changingprice, packaging, and margin.Most agencies will not go near it. So it is the one lever in the business left alone — usually for years.
That is also why we charge for the audit.
A free audit says the thinking is worthless and the ad management is the product. We are saying the opposite.
Not a list of opinions.
What is broken, named.
The specific things costing you money right now — priced, and ordered by what to fix first.
Three offers, built for you.
Written word for word as your customer would read them, with the arithmetic showing each one clears what you can afford to pay for a customer.
A stop-rule for each.
The number that means ship it, and the number that means kill it — agreed before anything goes live.
Your category, pulled apart.
What the strongest offers in your space actually do — and where the gap is. We have already pulled apart 22 of them.
Most audits end in a list of opinions. This one ends insomething you can build from on Monday.
Read one before youpay for one.
An audit we ran for another brand.
Redacted where the client asked, unredacted everywhere else. Read it before you book yours — you will know exactly what you are getting.
Download the sample audit22
Category teardowns already pulled apart — offer structure, page structure, guarantee language, tier defaults. When we run your audit, that library is what your competitor read gets scored against.
Dollar-off above $100 AOV. Percent-off below.
Four-way popup test. $250–300 AOV. Identical traffic. Only the offer changed.
The default they had been running lost by 3x. The welcome sequence went from$33k to $210k two months later — roughly $400k additional store revenue with no other material change.
Note on the numbers
Figures from a third-party case study (Well Copy, an agency marketing its own services). Unaudited and self-reported. Directional, not benchmarks. Included here because the pattern — dollar-off above ~$100 AOV, and offer choice mattering more than discount depth — is the same pattern we test into every audit.
The audit is not the product.It is the first rung.
Take the document and build it yourself. Most people do not.
$2,500. Two weeks.
Fixed price. You see how we think before you commit to anything.
Offer + page sprint.
We rebuild the offer and the page it lives on. Instrumented from day one, live and measured.
The managed loop.
Offers, creative, media, and pages — all pointed at the same numbers, on cadence, with receipts every week.
Your $2,500 credits toward month one of the managed plan.
100% of the audit fee credits toward the first month of the managed plan.There is no time limit.If you take the audit in October and move forward in February, the credit still applies.
Questions we get.
What exactly do I get for $2,500?
A document you could hand to someone else and have it done. What is broken (named, ordered by what to fix first). Three offers built for you, written word for word, with the math showing each one clears what you can afford to pay for a customer. A stop-rule for each — the number that means ship it, and the number that means kill it, written before the test starts. And your category, pulled apart.
Why is it paid when everyone else audits for free?
A free audit says the thinking is worthless and the ad management is the product. We are saying the opposite. Changing an offer means changing price, packaging, and margin — most agencies will not go near that. Paid audits keep us honest about the deliverable and keep the client honest about their numbers.
Do I get the money back if I move to your managed plan?
Yes. 100% of the $2,500 credits toward month one of the managed plan. There is no time limit — audit in October, move forward in February, the credit still applies.
How long does it take?
Two weeks from kickoff to the readout call. We start once we have ad-account access, your store or analytics, and your gross margin.
What if you tell me the audit is not worth doing?
The form starts a short scoping call. If the economics do not support an audit — margin too thin, spend too small to measure a change, tracking too broken to trust — we say that on the call and no money changes hands. You still leave with the shape of what would have to be true to make it worth doing later.
Do I have to work with you after the audit?
No. Take the document and build it yourself, hand it to a freelancer, or move to our managed plan. Either way it is yours.
Who is this for?
Ecommerce and lead-gen businesses spending on ads today, with enough gross margin to have room to move. Category does not matter — the framework is what a business sells, what a customer pays, and why anyone should believe you. That translates across DTC, service businesses, and B2B.
What if my ad account is small?
We tell you the truth about it instead of selling a test that cannot work. Below roughly 50 conversions a month, a formal A/B on the offer reads as noise, not signal. What still works at that size is the offer read, the page read, and the category read — the same deliverable, minus the "we ran the winner" chart. Most sub-$5k / month accounts leave with an offer they would not have written on their own and the numbers behind it.
Two weeks. Fixed price.Pick a time to talk.
One-hour scoping call. If the audit is not right for you, we say so and nothing moves forward.
$2,500 fixed, paid by QuickBooks invoice after the scoping call — nothing is charged from this widget.
A short call to see whether there is enough here to be worth it.
If there is not, we tell you. We will send a real audit first so you know what you would be getting.